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MMS Interoperability and Roaming
Publisher: Baskerville Communications
SUMMARY
With more advanced handsets and faster network connections, MMS (Multimedia Message Service) is set to succeed SMS as the next big thing in the mobile data services world.
However, unless problems with compatibility and interconnection between networks - as well as the current inability of operators to offer the full range of MMS features are resolved, doubts about the penetration and success of MMS will persist.
MMS Interoperability and Roaming - a new Executive Briefing from Baskerville, publishers of the leading 3G Mobile newsletter analyses in detail the requirements, options and complexities of achieving workable MMS solutions. This unique briefing provides you a clear, thorough understanding of the key issues surrounding MMS interconnection and interoperability and their importance in driving revenues, enabling you to put together a business strategy to successfully invest in MMS.
Key topics covered include:
Handset capability and compatibility - what handsets are available and what media formats do different handsets support?
Alternative delivery methods - what delivery methods are available within current MMS solutions? Which is the best suited for your company?
Interconnection between MMSCs - what are the main requirements and what has been achieved so far? What are the capabilities of your MMSC and why is it essential to know these?
Value-added service provider support - what interfaces need to be in place for value-added services? What practical issues need to be overcome? Can MMS be used for advertising and, if so, how?
Pricing and billing - what are the different billing systems in place? How will operator revenue be affected by the way customers access MMS and what can operators do about this?
Industry initiatives - what is in place to facilitate the implementation and spread of MMS? What particular initiatives should you be aware of?
Interworking with other messaging systems - How can you ensure MMS messages are passed on correctly to other systems? As an operator, why should you want to provide interworking services?
The user experience - how can you ensure ease of use for your services? Why is this important?
MMS Interoperability and Roaming also provides a thorough introduction to MMS and an overview of the current market, providing you with all the knowledge you need to identify profitable opportunities, adapt your business strategy and get ahead of the competition.
Key questions answered by this report:
What does your MMS system really mean to your customers? What are its benefits and limitations?
Can customers benefit from improved services from other operators/MMSCs?
How important are interconnection and interoperability?
As an operator, how can you protect your revenues when interworking with other messaging systems?
What are the current MMS specifications as detailed by 3GPP and OMA?
Who should buy this report:
Operators understand how to provide your customers with the best possible service, and learn what key questions you need to ask of your MMSC
Vendors get the latest information current services and challenges surrounding MMS and progress your business strategy according to current market developments
Investors and financial institutions make more informed business decisions by gaining a thorough picture of the market and the real facts surrounding MMS
MMSC providers assess what has been done so far, through industry interviews and expert editorial commentary contained in this report, and provide your business partners with the solutions they really want
Publication Details:
Published: March 2003
Price:
Paper copy: £499/US$848/€823
PDF (single user): £749/US$1273/€1235
PDF (single user) plus paper copy: £873/US$1484/€1440
PDF (up to 15 users) plus paper copy: £1148/US$1952/€1894
PDF (unlimited users) plus paper copy: £2495/US$4241/€4115
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