|
|
|
|
The Future Of Japan's Mobile Internet Under IMT-2000
Part One: The Need to Focus on IMT-2000
1.1 Opening New Territories via IMT-2000
a. Growth Scenario for IMT-2000
b. Balancing Future Promise with Cool Views of the Present
c. Tendency Toward Broadband Convergence
Part Two: Current Status And Future Outlook of Mobile Internet Business in Japan
2.1Strengths of IMT-2000 and Timing of Service Launch in Japan
a. Approved Domestic Operators for IMT-2000 and Rollout Schedule
b. Related Technologies Supporting the Business Model
2.2 Trends in IMT-2000 Business Models
a. Current Status of Mobile Commerce and Future Development
b. The IMT-2000 Business Model
c. Full-Scale Takeoff of the Content Distribution Business
d. Current Status of Portal Sites
e. Picturing the Business Model
f. Remaining Hurdles
2.3 Marketing Activities under IMT-2000
a. Developing Marketing Activities under the IMT-2000 System
b. Location-based Marketing
c. Personal Marketing Using User-Attribute Information
d. Developing Mobile Internet-oriented Advertising Business
2.4 Combining IMT-2000 with digital broadcasting and intelligent home
appliances
a. Digital Broadcasting and Intelligent Home Appliances
b. How Japan will use IMT-2000 and Bluetooth to Link Different Industries
c. Expansion of Business and Enterprise Applications
d. Use of B2B and M2M
e. Challenges to Adoption of IMT-2000 in Public Sectors
f. Bridging the Digital Divide via IMT-2000
Part Three: Transition to an Open System
3.1 Standardization and Specifications: Supporting Technologies and Impact on Content
a. Status of Specifications used in Japan's Content Production
b. Content Description Language
c. Different Content Description Languages and Image Formats of the Carriers
d. Mobile Java Formats of Respective Carriers
e. Security Specifications
f. Challenges and Government Intervention
3. 2 Openness to ISP and Portal Sites
a. Assuring Openness to Other Portal Sites
b. Establishing Rules on Information Handling and Developing Business Models
c. Providing for User Ids
d. Collection of Marketing Information
e. Establishing an Environment Open to Many Players
f. Evolution of Mobile Handsets into "Personal Terminals"
g. UIM Lock and Sales System for Mobile Terminals
h. Telecommunication Carriers' Entry into Content Businesses and Other Areas
I. Entry by Other Operators into the Platform Business
3.3 The Road Ahead: Shifting toward a Strategy of "Openness"
a. Internet Service Providers in Japan and the Wireless Internet
b. Present State of Openness
c. Clarifying and Unbundling Internet Connection Fees
d. Structure of the Gateway
e. Schedule for Moving towards Openness
f. Issues Raised by Connecting ISPs and Other Enterprises
g. IMT-2000 Summary
Price: US$2000.00
ORDER
|
|
|
|
|
|
|
|
how to advertise | about us | contact
| |
