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The Mobile Customer Experience (2002 - 2007)
Publisher: Baskerville Communications
SUMMARY
Based on first-hand interviews with companies across the mobile telecoms industry, The Mobile Customer Experience (2002 - 2007): How the industry can succeed in an evolving market report provides a thorough understanding of the data and MMS services customers really want, and a clear insight into strategies to successfully provide these services.
Coverage includes:
Key mobile applications and technology enablers for the customer experience over the next 5 years - assess which applications will be most in demand and which technologies will be best suited to provide these
The primary VAS in the next 12 to 24 months and from 2004 to 2007 - gain a clear picture of how value added services are likely to change and understand how this could influence your company
Consumer reaction and appetite for new mobile data services - evaluate customers' real attitude to mobile data and be best placed to provide the services they require
External factors affecting the industry - analyse the changes in the market and take advantage of profitable opportunities in new markets
How can the industry prepare and deliver best services - what strategies do Cellcos really need to follow to conquer the market? How can this be achieved?
As operators launch new data and messaging services, and mobile penetration levels off in developed markets, key players need to focus on the customer needs, experiences and the applications which will generate future revenues.
Written by expert industry analysts Info Insight, The Mobile Customer Experience (2002 - 2007) provides a clear assessment of the mobile customer experience, and insightful strategic analysis on which to base future decisions.
Supplying a customer-oriented look at the applications which are likely to be tomorrow's winners, the report also addresses organisational changes, such as revenue share models and new partnerships.
6 reasons why you should buy this report
Benefit from the opinions of 65 companies across all corners of the mobile and media industries, including Orange, DoCoMo, AT&T Wireless mLife, Walt Disney Internet Group, Vodafone and Lightbridge on market status and development, and use these to optimise your company's future revenues
Evaluate what the industry believes will be killer applications until 2003, and from 2004 till 2007, and what mobile data services customers are currently purchasing. Are there significant differences? Can you modify your business strategy to satisfy customer demand?
Learn key lessons from the successful 2.5 and 3G launches in Japan and Korea and base your investments on the real-life experiences of other major players
Gain a clear view of the impact of new services on customer experience: how will MMS affect office life as we know it and leisure activities?
Understand what organisational changes operators must undergo in order to maintain profitability and ensure their company is best placed in this developing market
Analyse the views of content and application providers on successful partnerships and revenue share models with operators and media companies
The Mobile Customer Experience (2002 - 2007) answers your most pressing questions, including:
Is technology key to enhancing customer experience? What other factors are likely to contribute to improve customer experience over the next 5 years?
What does the industry believe will be the greatest primary source of data revenue until 2007?
What are customers' opinions on the usability and prices of new services and how should operators address these issues?
Where should operators and service providers concentrate their investments in order to enable themselves to provide the required services and applications?
How are operators like Vodafone tackling the issue of targeted marketing for their services? Is this successful?
What are the customers' greatest concerns over future services and how can these be solved?
Who should buy this report?
Operators: gain a clear understanding of customer needs and perceptions, the opinions of all other players in the mobile industry and learn how you can best adapt your business strategy to succeed
Vendors: evaluate your competitors' views on the mobile data and services market and base your investment decisions on major players' opinions and past experiences
Industry consultants: benefit from accurate, up-to date information and insightful commentary from industry experts Info Insight
Content and service providers: analyse successful operator/ content provider business models used in the Asian market, understand operators concerns and learn to work together to achive maximum profitabilty
Regulators: benefit from a clear overview of current industry status and likely future changes, understand customer concerns on advanced messaging and data services and plan ahead to ensure their protection
Media Companies: understand the views of mobile companies on the future of the industry, identify potential business partners and draw a suitable strategy enabling you to take advantage of profitable opportunities
About Info Insight
Info Insight provides marketing and customer management consulting services for those companies involved in the telecommunications industry. Our services range from strategy, organisational gap analysis to customer relationship management (CRM), customer loyalty and marketing consulting. Our clients have included mobile operators, software vendors, solution providers and investors.
About Baskerville
Baskerville publishes leading reports and newsletters for the global telecoms industry. Its publications contain consultancy-level analysis, case studies, market forecasts, unique primary research and data that is not publicly available. The essential management education and decision-support material provided is read and relied upon by 100,000 industry executives worldwide.
Publication Details:
Published: December 2002
Price:
Paper copy: GBP 999/US$1698/€1648
PDF (single user): GBP 1498/US$2547/€2471
PDF (single user) plus paper copy: GBP1748/US$2972/€2797
PDF (up to 15 users) plus paper copy: GBP 2298/US$3907/€3791
PDF (unlimited users) plus paper copy: GBP 4995/US$8492/€8242
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